Yellow builds the Vimova real estate brand
Emeria Switzerland plans to bring its nine regional real estate service providers in German-speaking and French-speaking Switzerland together under a single brand. Yellow developed the brand strategy for this initiative and created the Vimova brand, which combines a national presence with local roots.
The Swiss subsidiary of the Emeria Group, which operates throughout Europe, employs over 500 people. In order to strengthen its market position and make better use of internal synergies, the company bundled the regional companies under a uniform identity. Emeria engaged the Yellow agency for the strategic orientation and design development.
Yellow developed the foundations for Vimova in several stages. This involved identifying the characteristic strengths of the individual companies and creating a clear differentiation in the market. The result is a brand that radiates stability and reliability. Yellow also defined the visual identity and developed clear design guidelines for all communication media, which are set out in a comprehensive corporate design manual. The website was also given a new, contemporary design.
Vimova was launched throughout Switzerland at the beginning of February 2025 and communicated via various channels.
Responsible at Emeria: Jan Jacob (CEO), Nikos Bühler (Head of Marketing). Responsible agency: Yellow, Basel.
