Unic creates new website for Switzerland Travel Centre
The tour operator «Switzerland Travel Centre» is launching its new website at Switzerlandtravelcentre.com. The new platform places a strong emphasis on online sales. Packages can be customized to meet guests’ preferences and booked online. Unic is responsible for the implementation.
The new website focuses on customizable trips, Swiss Travel Passes for international guests and hotel offers. On the booking platform, visitors should be able to get a quick and intuitive overview of the entire offer and make bookings easily.
"The website was developed from scratch together with the renowned digital agency Unic and is state of the art. We have paid particular attention to user-friendliness and search engine optimization," explains Co-Head of Marketing Nadine Eggler.
The new website also aims to make it possible to experience and book the beauty and diversity of Switzerland digitally. Photo galleries with highlights and informative pages on regions and activities arouse interest and encourage additional bookings.
"With the new website, we are offering our mostly international guests a contemporary, inspiring booking experience. The intuitive navigation and helpful search filters help our customers, many of whom are international and have little knowledge of Switzerland, to quickly find a suitable and bookable offer," says Michael Maeder, CEO of Switzerland Travel Center.
With the new website, the Switzerland Travel Center brand identity presented in November is now fully rolled out. The fresh colors and organic shapes run through the entire website, creating a harmonious and clear visual appearance.
