A short tour d'horizon through the blogosphere
Blogs Marketing experts are currently talking a lot about blogs. Very few of them speak from personal experience, according to a study by Marketing-Börse. Reason enough for *Werbewoche* to go online.
Weblogs Marketing experts are currently talking a lot about weblogs. Few of them have first-hand experience, according to a study by Marketing-Börse. Reason enough for Werbewoche to go online: citizen portals, bloggers and podcasters are challenging advertisers and other media professionals. Trends announce themselves and disappear again. They are extremely fast-moving. Today's confusion of media, platforms and lifestyles requires a lot of patience. Weblogs have proven their worth as trend seismographs. Topics in weblogs can often be found online long before they are picked up by traditional media. And another thing: bloggers today produce far more marketing information than companies themselves. So you would think that weblogs are part of the daily reading of marketing experts. This is not the case, as a study by the Marketing Exchange service directory claims. Of over a thousand marketing experts surveyed, not even one in six was aware of the Basic Thinking blog. According to Technorati, the world's leading weblog list and search engine, this weblog is the third most influential blog in Germany.
Regular monitoringEven if, according to the common opinion among communication experts, weblogs are far from being able to seriously compete with traditional specialist media, regular monitoring of the most important weblogs is essential. The reason: mistakes made by companies are quickly discussed, and marketing trends in particular are increasingly being born in weblogs. If you think you don't need to pay attention to weblogs, google Jamba or search for Kryptonite on YouTube.
The Werbewoche editorial team has found the most important weblogs about marketing, media and advertising on the Internet. So that you know the most important opinion leaders on the web for the next discussion among experts.
Follow weblogs - with RSSDecide,
to read and monitor weblogs on a regular basis, RSS technology is the ideal solution. RSS stands for Really Simple Syndication. It is a technology that enables users to subscribe to the content of a website - or parts of it - or to integrate it into other websites. Weblog content can be followed in a web browser, in a mail program or in a special reading program, for example. Weblogs usually display a small RSS logo that opens the subscription by clicking on it. In browsers, these subscriptions appear in the favorites bar. Mail programs and special reading programs such as NewsBee offer options for sorting and efficiently processing the news flow. Christian Lüscher
Regular monitoringEven if, according to the common opinion among communication experts, weblogs are far from being able to seriously compete with traditional specialist media, regular monitoring of the most important weblogs is essential. The reason: mistakes made by companies are quickly discussed, and marketing trends in particular are increasingly being born in weblogs. If you think you don't need to pay attention to weblogs, google Jamba or search for Kryptonite on YouTube.
The Werbewoche editorial team has found the most important weblogs about marketing, media and advertising on the Internet. So that you know the most important opinion leaders on the web for the next discussion among experts.
Follow weblogs - with RSSDecide,
to read and monitor weblogs on a regular basis, RSS technology is the ideal solution. RSS stands for Really Simple Syndication. It is a technology that enables users to subscribe to the content of a website - or parts of it - or to integrate it into other websites. Weblog content can be followed in a web browser, in a mail program or in a special reading program, for example. Weblogs usually display a small RSS logo that opens the subscription by clicking on it. In browsers, these subscriptions appear in the favorites bar. Mail programs and special reading programs such as NewsBee offer options for sorting and efficiently processing the news flow. Christian Lüscher
