20 Minuten opens the doors to a new advertising format
With «Double Door,» 20 Minuten is launching a display advertising format that offers brands an exclusive and eye-catching placement on the news platform. Swisscom is the first advertiser to use the format.
20 Minuten is expanding its digital advertising portfolio with a new, immersive solution: the "Double door" format presents itself as a dynamic animation in which the editorial page opens like two doors, creating a stage for advertising messages. The format is available exclusively on the platforms of 20 minutes and 20 Minutes and appears on desktop devices.
Thanks to its large-scale placement and special mechanics, "Double Door" promises high visibility and stands out from traditional advertising formats. To ensure a targeted and exclusive advertising impact, the format is limited to one playout per day and is only available for selected booking periods.
Interest in the format is already high, according to 20 minutes. Advertising partner Swisscom was the first brand to use "Double Door". "Double Door is an innovative advertising format that combines sophisticated technology with an appealing design and fits seamlessly into digital environments. Thanks to its special placement and design, it gives brands an eye-catching presence and high visibility," explains Krister Koplimets, Head of Ad Products & Data at 20 Minuten.
