Maggi comes to the German table with a new claim

The Nestlé Group has given its traditional Maggi brand a new brand claim: "Maggi. We should do this more often.". It is currently being heavily advertised in Germany, on TV stations with a wide reach. The Maggi stories were developed by Publicis Frankfurt, reports the industry magazine Werben und Verkaufen. In the current story a grandfather roams with its grandson by the sunny autumn forest. Advertised thereby the forest mushroom cream soup. The creative idea: People love emotional stories. They just need to be told in such a way that a product is at the center.