Rebel makes voluntary commitment visible
The Zurich-based agency Rebel Communication has launched a digital awareness campaign for the Swiss «Netzwerk freiwillig engagiert.» The campaign highlights volunteer work and raises awareness of its importance to society.
Around three million people in Switzerland carry out unpaid voluntary work every year - whether it's at football training after work or at the weekend in the Scouts. Volunteers support people and organizations throughout Switzerland and are an indispensable part of society.
The "Netzwerk freiwillig engagiert", an association of 21 non-profit organizations, is committed to promoting volunteer work. It creates visibility for volunteering and supports cooperation between the organizations. Rebel Communication realized a national awareness campaign on behalf of the network.
The multilingual campaign brings volunteers from the backstage into the spotlight. The claim "Always there" emphasizes the importance of volunteers and the valuable contribution they make to our society. Themed social ads use authentic images and videos to tell stories from the everyday lives of volunteers and show their diverse areas of work.
Responsible at Netzwerk freiwillig engagiert: Aina Waeber (Swiss Association of Youth Organizations), Jasmin Wirsch (Swiss Red Cross). Responsible at Rebel: Kris Goricanec (overall responsibility), Teresa von Einem-Roth (art direction), Martino Beretta (creation), Sina Grass (creation), Linus Cotardo (text), Jennifer Isele (consulting), film and photo: Tinus Meier, media: Feris Zebib.
