For the anniversary: Rosarot makes colors explode for Amag
Under the slogan «Celebrating Mobility,» Amag is celebrating its 80th anniversary with a week-long nationwide celebration full of activities and a major contest. The Rosarot agency has developed a campaign for the occasion that makes the colors literally explode.
For Amag's 80th birthday, Rosarot is focusing on visual fireworks: inspired by the Holi festival, the campaign's key visual stages explosions of color - a symbol of the diversity, dynamism and joy that Amag embodies in the world of mobility. The campaign focuses on the Amag anniversary week from March 19 to 25, with numerous activities and a big competition with 80 prizes. The Zurich agency was responsible for the overall creative appearance - from the motto to the POS to the campaign - and realized all measures and radio spots.
Lots of color and social media fireworks
A broad-based multi-channel campaign ensures that Switzerland learns about the big anniversary. In the social media ads, the colors explode directly on the screen, while a windshield wiper reveals the screen for the next anniversary campaign. In the display banner and DOOH formats, the key visual draws attention to itself by gradually unfolding.
Colored POS
In keeping with the start of spring, Amag is also continuing the colorful concept at the point of sale: the explosions also serve as campaign disruptors here - from floor and vehicle stickers to rotairs, posters and positioning elements. Rosarot implemented all means for all three language regions and also developed further activation ideas for the POS.
Responsible at Amag: Céline Högger (Senior Manager Communications & Projects), Cristina Ravalli (Head of Marketing Communications & Event). Responsible at Rosarot: René Karrer (Creative Direction, overall responsibility), Matthias Koller (Creative Direction), Evelyne Stöckli (Consultant), Alessia Togni (Consultant), Pablo Kunz (Art Direction), Thorsten Hainke (Senior Text/Concept), Olga Winter (Motion Design), Fabio Montefiori (Polygraph), Joe Bastiampillai (Social Media Consultant). Responsible at Drastik: Simon Wick (Motion Design). Responsible at JingleJungle: Alessandro Marinelli (Audio Engineer).
