APG and Buena Vista invent the multimedia poster site for James Bond
As part of Affichage’s current innovation projects, APG is collaborating with Buena Vista International to create the first multimedia billboard at Shop Ville in Zurich’s main train station.
As part of Affichage's current innovation projects, APG is working with Buena Vista International to realize the first multimedia poster site at Shop Ville in Zurich's main railway station. In close contact with the customer, Buena Vista partner Sony Overseas and APG, a prototype poster site was developed that combines the poster with the latest movie trailer for the new James Bond film "Casino Royale" in top quality, according to the press release.
As marketing manager Erik Peier told Werbewoche, it is an illuminated poster site with an integrated flat screen. The poster site is located at a highly frequented spot in Zurich's main railway station and will be present during calendar week 47.
As marketing manager Erik Peier told Werbewoche, it is an illuminated poster site with an integrated flat screen. The poster site is located at a highly frequented spot in Zurich's main railway station and will be present during calendar week 47.
