Kind regards: exciting job offer from Ewz
To raise awareness of the various entry-level opportunities for power line electricians, Ewz is launching an eye-catching recruitment campaign. The concept and execution are by Freundliche Grüsse.
In a three-part recruiting campaign, the agency is drawing attention to the profession of grid electrician for Ewz. With a creative twist, the versatile possibilities of this profession are put in the spotlight. The campaign uses the well-known high-voltage danger sign, which normally warns of electric shock, as a central element. The classic warnings are creatively modified on the three different subjects, which show typical workplaces of electricians.
Highly exciting tasks
Instead of "Attention high voltage", the signs feature headlines such as "Highly exciting opportunities", "Highly exciting assignments" and "Highly exciting tasks". They emphasize the dynamism, responsibility and versatility of the profession and encourage interested parties to find out more.
With the context of the subject backgrounds - solar power system, construction site, power plant - the danger sign is also a kind of invitation: Anyone interested in the profession of grid electrician can take a look behind the scenes and behind the warning signs and discover what opportunities this profession offers - whether as an apprentice, career changer, grid electrician or group leader.
The campaign is now being displayed on various billboards throughout the city and leads interested parties to the Landing page.
Responsible at Ewz: Pascal Schaub (Head of Marketing and Communication), Nora Baltermia (HR Specialist), Fabrice Göldi (Content Creation Specialist). Responsible at Friendly regards: Fabian Biedermann, Pascal Deville (overall responsibility), Julian Riegel (text/concept), Seraina Meier (art direction), Damian Del Fabbro, Sandro Matter (consulting). Lithography: Matter of opinion.
