Action Agency takes action for Dr. Oetker, Cardinal, Feldschlösschen and Sloggi

The Zurich-based specialist for promotion and events is currently reaching the interested public with various campaigns for well-known clients. For Dr. Oetker, frozen pizzas were delivered to after-work travelers at SBB train stations - in record time, 5,500 pizzas per station found a person who wanted to try them and perhaps buy them again. For Cardinal Eve beer, which is aimed at women, 24 sampling teams are currently on the road to bring around 150,000 tasting units to women in over 250 restaurant visits.
Together with SFLB, Action Agency is also responsible for the launch of the new Feldschlösschen Gold beer. Huge gold safes were set up in train stations, which could be cracked with the right combination.
And when it comes to Sloggi for Men, the agency is currently on the road for Triumph in Migros. A push campaign coupled with a competition is being carried out in various stores. The follow-up campaign will take place in spring 2007.
The agency has also launched a new website. In future, a new event tool called "actiontv" will be used to document events. The tool will be used for the first time at the Edi Awards 2006, and clips will be available from November 17, 2006 at
to see.