Germany: Burda discovers gamers

The Burda media company has discovered gamers as a target group. According to the daily newspaper Welt, the group has acquired a stake in computer game portals, namely Gamona and IncGames. The stake would be 35 to 40 percent. These are two of the leading games sites on the Internet. Burda expects 10 million players in the future. This is just the beginning, the newspaper continues. Burda has already announced that it will not shy away from major acquisitions. In addition, the group has declared its intention to invest in the Internet. The Group already has more than 20 Internet companies in its investment portfolio, including the online antiquarian bookshop Abebooks and the gift mail order company Valentins. Burda plans to double its turnover in the Internet business over the next two years.