Publicis Inspire: Baloise bank robbery puzzles Tschugger
Everyone knows Baloise as an insurance company—but hardly anyone knows it as a bank. That’s also the case for the two «Tschuggers,» Bax and Pirmin, in the latest cinematic ad by Publicis Inspire for Baloise.
Since the acquisition of the former Solothurner Kantonalbank in 2000, Baloise has been both a bank and an insurance company - a fact that many people are still unaware of today. To make the Swiss population aware of this, Baloise teamed up with Publicis Inspire and the creators of the "Tschugger" series. A two-minute advertising film in the unmistakable Tschugger style solves this Baloise mystery once and for all.
The campaign builds on the current popularity of the fourth season of the series and can be seen on various channels from Monday until the end of 2025.
Responsible at Baloise: Florina Perroud (Senior Campaign Manager Employer Branding), Daniel Zangger (Head of Branding & Campaigning at Baloise). Responsible agency: Publicis Inspire. Responsible at Shining Nice: David Constantin (screenwriter, director and leading actor), Sophie Toth (executive producer), Aminta Iseppi (production manager), Rafael Kistler (director of photography), Dragan Vuijc (actor), Benjamin Fueter (editor). Media: EssenceMediacom.
