EV Zug and Tibits join forces
EV Zug and Tibits are launching a partnership. Under the slogan «Our Strategy? Green Power Play,» the collaboration aims to show that environmentally conscious eating and elite sports are not mutually exclusive.
A Tibits location was opened in Zug in August 2024. Now a collaboration with the EVZ is raising awareness of plant-based alternatives among sports fans. "Conscious and sustainable nutrition is also a relevant topic in the sports environment and the partnership underlines that top-class sport and an enjoyable, plant-based diet can complement each other - without the need for a fundamental change," says Amar Abbas, Head of Marketing. It is hoped that this will also inspire a new generation of sports fans to take a more conscious approach to their diet.
Campaign with EVZ players
The partnership is accompanied by a campaign in the arena and the city of Zug. Captain Jan Kovář, player Lena-Marie Lutz and player Mike Künzle are the faces of the campaign, which shows with a wink that conscious nutrition can contribute to top performance.
The cooperation with the EVZ is not Tibits' first commitment to sport. Professional cyclist Marlen Reusser and national ice hockey coach Patrick Fischer are also already committed to the brand.
