Lagardère wants the sports broadcasting rights

The French media conglomerate Lagardère SCA plans to acquire Sportfive in its entirety. Among other things, Sportfive holds the TV rights to Euro 08. The value of this transaction is estimated at 865 million euros.

The French media group Lagardère SCA wants to take over Sportfive completely. The value of this transaction is estimated at 865 million euros. Sportfive is the European market leader in the marketing of sports rights and also markets the television rights for the Euro 2008 soccer championships in Switzerland and Austria. The RTL Group confirmed on Monday that it will sell its 25 percent stake to the French group. The EU antitrust authorities still have to give their approval for the takeover to take effect. Further shares are held by the investment company Advent International, Goldman Sachs Capital Partners and the management of Sportfive.  
Sportfive markets the TV rights for 250 European football clubs and the rights to the Six Nations tournament for the best European rugby teams. Its customers also include 30 football associations. The company, which was founded in 2001 and is based in Hamburg and Paris, expects sales of EUR 526 million and earnings before interest, taxes, depreciation and amortization (EBITDA) of EUR 85 million this year.
 
Lagardère includes press titles such as Elle, Paris Match, the Sunday paper Le Journal du Dimanche and a 17% stake in Le Monde, as well as radio and television programs. According to the Group, the Sportfive purchase is part of a long-term strategy to strengthen Lagardère's presence in exclusive media content with strong growth potential.

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