USA: 176 newspapers become Yahoo partners
In the ongoing battle for market share in the online advertising industry, Internet giant Yahoo has scored a partial victory. A consortium of seven newspaper publishers, representing 176 newspapers across the United States, has agreed to a partnership.
Internet giant Yahoo has won a partial victory in the ongoing battle for market share in the online advertising business. A consortium of seven newspaper publishers, representing 176 newspapers across the USA, has agreed to a partnership that will focus on content, advertising and technology. The publishers involved are Belo, Cox Newspapers, Hearst Newspapers, Journal Register, Lee Enterprises, MediaNews Group and E. W. Scripps. No further details were initially disclosed.
As the New York Times reports, the first phase of the deal consists of the newspapers publishing their job ads on Yahoo's jobsite Hotjobs.com and using the Hotjobs technology there for the online ads on their own websites.
The envisaged long-term goal of the new partnership is to make all of the newspapers' content searchable and indexable on Yahoo. This would make local news part of a large information network - to the benefit of readers and advertisers. Next year, the plan is to start publishing news and local ads in Yahoo's network. Yahoo will provide newspapers with event data, map search, search technology and other tools for their websites. Yahoo's technology will also help newspapers to sell online advertising.
The new agreement comes at just the right time for Yahoo. The internet giant had to accept a drastic reduction in profits as a result of weakening advertising business and lost the trust of many investors (see
). The deal also strengthens Yahoo's position vis-à-vis Google. As far as advertising is concerned, Google recently launched an advertising service that allows classified ads to be placed in 50 US daily newspapers (see ).
As the New York Times reports, the first phase of the deal consists of the newspapers publishing their job ads on Yahoo's jobsite Hotjobs.com and using the Hotjobs technology there for the online ads on their own websites.
The envisaged long-term goal of the new partnership is to make all of the newspapers' content searchable and indexable on Yahoo. This would make local news part of a large information network - to the benefit of readers and advertisers. Next year, the plan is to start publishing news and local ads in Yahoo's network. Yahoo will provide newspapers with event data, map search, search technology and other tools for their websites. Yahoo's technology will also help newspapers to sell online advertising.
The new agreement comes at just the right time for Yahoo. The internet giant had to accept a drastic reduction in profits as a result of weakening advertising business and lost the trust of many investors (see
). The deal also strengthens Yahoo's position vis-à-vis Google. As far as advertising is concerned, Google recently launched an advertising service that allows classified ads to be placed in 50 US daily newspapers (see ).
