Five radio stations in French-speaking Switzerland bundle marketing
The two radio marketers Media One Contact from One FM and Régie Networks Léman from NRJ have agreed a partnership to promote the medium of radio in French-speaking Switzerland.
The two radio marketers Media One Contact and Régie Networks Léman have agreed a partnership to promote the medium of radio in French-speaking Switzerland. The stations concerned are One FM, Lausanne FM, Europe 2, Nostalgie Leman and NRJ Leman, which have a combined daily audience of 300,000 listeners. The new marketing partnership offers advertisers advantages in the form of bundled and target-group-specific packages. The new offer will be supplemented with direct marketing and event measures.
