Erdmannpeisker for HEKS and Lenten Campaign: Hunger eats the future
After Erdmannpeisker successfully retained the HEKS communications account for another three years, the Biel-based agency is launching a new phase of the ecumenical campaign.
The development organizations HEKS, Fastenaktion and "Partner sein" have been running the ecumenical campaign for over 50 years, which draws attention to social injustice throughout Switzerland in the six weeks before Easter.
As part of a national pitch, Erdmannpeisker defended the mandate for communication over the next three years. The new campaign cycle is under the communication umbrella "Right to land and food" and highlights the causes and consequences of hunger.
2025 focuses on the effects of hunger. Under the headline "Hunger is eating the future", the focus is not on combating the acute hunger crisis in the short term. Instead, the focus is on the long-term effects of malnutrition and hunger.
The campaign works with a surprising break in the narrative: the commercial begins as a success story with an authentic interview with a young and successful doctor from Dakar who has fulfilled her life's dream. In the middle of the interview, a piece of the film image is suddenly bitten off and the campaign slogan appears. The visual shock moment sticks and stages the main message in a surprisingly dramatic way.
Responsible at the Ecumenical Campaign: Elke Fassbender (Co-Head of Campaigning, Ecumenism, Church at HEKS), Matthias Dörnenburg (Head of the Ecumenical Lenten Campaign). Responsible at Erdmannpeisker: Gabriel Peisker (creative director), Selina Helbling (consulting), Christina Weisser (art direction), Christian Bobst (photography/film), Felix Schregenberger (image editing), Cyril Gfeller (motion design), Audioflair Tonstudio (voice over/sound design), Zauberküche (media planning).
