Mona and Mateo take a look in the mirror of society for OST
The Ostschweizer Fachhochschule OST is promoting its bachelor’s degree program in social work. Under the slogan «Look into the mirror of society,» the campaign featuring Mona and Mateo highlights the program’s social relevance and underscores the essential role that social work professionals play in today’s world.
The campaign motifs portray people from different backgrounds and represent challenges from social work. The complete mirroring of the advertising material symbolizes the students' engagement with society and their individual contribution to social justice.
In addition to advertising media such as posters and online banners, social media and video formats are increasingly being used.
Responsible at OST - Ostschweizer Fachhochschule: Ruth Maria Kuster, Stephan Schlenker, Samanta Riklin, Valentina Zarra (Department of Social Work); Carlos Friedrich, Patrick Aebersold (Central Marketing). Responsible for Mona and Mateo (concept and realization): Otis Horiuchi, Tabea Ott, Mišel Gavran, Elodie Märki, Mona Fluri, Mateo Sacchetti.
