Showdown in Shopville
Multimedia APG created the first multimedia billboard for Bond at Shopville in Zurich on behalf of Her Majesty.
On behalf of Her Majesty, Multimedia APG has realized the first multimedia poster site for Bond in Zurich's Shopville.Bond has long been shooting from all cylinders in the cinema, and the latest technical gadgets are also part of James' inventory. Now it's no longer just "For Your Eyes Only" in the cinema for such gadgets, but everyone out on the street should also be able to see how Agent James Bond goes all out in "Casino Royale". As part of Affichage's current innovation projects, APG is launching the first multimedia poster site in Shopville Zurich in collaboration with Buena Vista International.
In close contact with the customer, Buena Vista's partner Sony Overseas, a prototype of a poster site was developed that combines the poster with the current movie trailer of the new James Bond film "Casino Royale" in top quality.
"When we were contacted by APG with the idea of setting up the first Swiss multimedia poster site at the highly frequented Shopville location in Zurich, we were of course immediately ready to take part in this innovative project," says Matthias Keller, Marketing Director of Buena Vista International (Switzerland).
The timing couldn't have been better, and not just for the distributor, as the new James Bond film "Casino Royale" is full of the latest top products from Sony. "For this reason, the collaboration with Sony Overseas was an obvious choice," says Erik Peier at APG. Together with APG/Affichage, Burri and Sony Overseas, the project was planned and professionally implemented within just a few weeks. "Another exciting project that we were able to implement successfully and without red tape with our partner for outdoor, APG/Affichage," comments Markus Geiser at Sony Overseas.
The poster site is located in the highly frequented Shopville area of Zurich main station and will be present during calendar week 47.
Andreas Panzeri
In close contact with the customer, Buena Vista's partner Sony Overseas, a prototype of a poster site was developed that combines the poster with the current movie trailer of the new James Bond film "Casino Royale" in top quality.
"When we were contacted by APG with the idea of setting up the first Swiss multimedia poster site at the highly frequented Shopville location in Zurich, we were of course immediately ready to take part in this innovative project," says Matthias Keller, Marketing Director of Buena Vista International (Switzerland).
The timing couldn't have been better, and not just for the distributor, as the new James Bond film "Casino Royale" is full of the latest top products from Sony. "For this reason, the collaboration with Sony Overseas was an obvious choice," says Erik Peier at APG. Together with APG/Affichage, Burri and Sony Overseas, the project was planned and professionally implemented within just a few weeks. "Another exciting project that we were able to implement successfully and without red tape with our partner for outdoor, APG/Affichage," comments Markus Geiser at Sony Overseas.
The poster site is located in the highly frequented Shopville area of Zurich main station and will be present during calendar week 47.
Andreas Panzeri
