SOS Children's Villages honored for the best PR image in 2006

The industry prize for the best PR image, sponsored by News Aktuell, went to SOS Children's Villages worldwide. The aid organization won with the motif "6 Villages for 2006. "The children congenially embody the meaning of the global language of football: joy, team spirit, competition and the love of the game," says Ingrid Famula, describing the image campaign she submitted in the sports sponsorship category. The images not only made an impact in the Obs competition, but were also effective in fundraising. Enough donations were received worldwide to ensure the construction and maintenance of the six SOS Children's Villages.
Obs is short for the original image service of the DPA subsidiary News Aktuell. The award recognizes the growing importance of visual press relations. A jury of six experts compiled a shortlist of 18 images from over 500 submissions. News Aktuell then called for a public vote and industry professionals from all over Germany chose the best images.