Advico Y&R and Migros: Choose your favorite farmer
Every year, Migros’s cereal bar brand offers new varieties for a limited time—the Farmer Limited Editions. Now, customers can decide which four varieties will be added to the regular lineup. Advico Young & Rubicam has created a fold-out leaflet for this purpose, inviting customers to vote on each package.
You can vote and take part in the competition on a Micrositewhich was also conceived, designed and programmed by the creative team in collaboration with Futurecom. In addition, advertisements and a Facebook post on the Migros fan page will attract further participants. The voting campaign and competition will run from the beginning of August until October 31, 2010.
Responsible at the Federation of Migros Cooperatives, Zurich: Bettina Huwyler, (Project Manager Brand Management), Roland Peter (Category Manager Breakfast). Responsible at Advico Young&Rubicam, Zurich: Dominik Oberwiler (CD), Marietta Mügge (text), Laurie Morard (graphics), Nathalie Jakober (consulting). Responsible at Futurecom: Alan Ganguillet (screen design), Sandro Weber (HTML), Paolo Brocco (programming), Rea Rageth, Thomas Steiner (consulting).
