Manchester City optimizes digital ecosystem with Publicis Sapient

Manchester City has announced a multi-year global partnership with Publicis Sapient. The company will become an official partner for the club's digital business transformation and support it in the further development of its digital ecosystem.

Publicis Sapient brings its fully integrated SPEED capabilities - Strategy, Product, Experience, Engineering, Data & AI - to optimize processes and improve digital experiences. The aim is to increase fan engagement and take Manchester City's off-field digital infrastructure to a new level.

Visibility on all channels

The partnership includes not only technological innovation, but also a Publicis Sapient brand presence on the LED boards at Etihad Stadium and Joie Stadium in the UK, as well as on Manchester City's social media.

Voices on the cooperation

Roel de Vries, Chief Operating Officer of City Football Group, explains: "As a club, we are continuously working to strengthen our digital ecosystem. We are therefore delighted to welcome Publicis Sapient as an official partner for the club's digital business transformation. Through this new partnership, we will benefit from industry-leading software and innovative solutions that will further strengthen our position at the forefront of technological advancement in the sports industry."

Nigel Vaz, CEO of Publicis Sapient, added: "We are proud to be working with Manchester City on this transformative journey, leveraging our SPEED capabilities to create innovative digital experiences that put people at the center. Together, we are building a dynamic and future-proof digital ecosystem based on data and artificial intelligence to improve fan engagement and operational excellence. This partnership not only creates immediate value, but also continues to support Manchester City in achieving sustainable success in an increasingly dynamic and digital sports landscape."