Nokia with interactive poster at Lisbon airport
Brave New World! The Finnish cell phone giant has installed an interactive billboard at Lisbon airport that reacts to the viewer's movements, photographs them and incorporates them into the advertising.
Brave New World! The Finnish cell phone giant has installed an interactive billboard at Lisbon airport that reacts to the viewer's movements, photographs them and incorporates them into the advertising.
The idea was grippingly formulated by Philip K. Dick in Minority Report and realized on film by Steven Spielberg: Advertising that recognizes passers-by and responds to their needs. It's not quite that far yet, but the new interactive billboard from Nokia is already moving in this direction. The billboard uses sensors to recognize passers-by and automatically turns towards them. If a passer-by stops to take a closer look at the advertising message, a camera integrated into the billboard takes a picture of the viewer and integrates it into the advertising message in real time, as reported on Frog-blog.ch.
Nokia is using it to promote its new N-90 cell phone series, whose phones have an adjustable 2-megapixel camera.
The idea was grippingly formulated by Philip K. Dick in Minority Report and realized on film by Steven Spielberg: Advertising that recognizes passers-by and responds to their needs. It's not quite that far yet, but the new interactive billboard from Nokia is already moving in this direction. The billboard uses sensors to recognize passers-by and automatically turns towards them. If a passer-by stops to take a closer look at the advertising message, a camera integrated into the billboard takes a picture of the viewer and integrates it into the advertising message in real time, as reported on Frog-blog.ch.
Nokia is using it to promote its new N-90 cell phone series, whose phones have an adjustable 2-megapixel camera.
