Rosarot creates crime scene love scenes for Rosada
To mark the launch of Rosada rose lemonade in Switzerland, the Rosarot agency is running an accompanying social media campaign. The campaign celebrates love in all its forms—and is beautifying the streets of Zurich with love scenes as part of a guerrilla marketing campaign.
Rosada's rose lemonade - inspired by Arabic culture and developed in Switzerland - was launched just in time for Valentine's Day.
"We wanted Rosada to hit Zurich with a big bang for its launch on Valentine's Day," explains Sarina Russi, Social Media Consultant at Rosarot. That's why Rosada called for more love scenes for everyone around the day of love.
Crime scene Zurich
Rosada's Instagram channel was launched before February 14 and the SoMe launch campaign started. Three spots produced in-house by Rosarot show people giving themselves roses and creating their own love scene.
A guerrilla campaign was designed to generate even more attention for Rosada. On Valentine's Day, chalk drawings in the style of crime scenes showing various love scenes could be found all over Zurich. These love scenes were discussed on Reddit and shared on social media. And it was also reported in the traditional media.
Responsible at Rosada: Yassin Smach, Mauricio Baldi. Responsible at Rosarot: Matthias Koller (Creative Direction, overall responsibility), Franz Neugebauer (Concept/Text), Horatiu Sovaiala (Content Creator), Sarah di Nolfi (Art Direction), Laura Weinhofer (Art Direction), Olga Winter (Art Director - Motion Design) Sarina Russi (Social Media Consultant), Joe Bastiampillai (Social Media Consultant), Antonia Lattarulo (Digital Campaign Manager)
