Electronic media rocket upwards by 10 points
«Gold for Electronic Media» is the headline from Goldbach Media, as electronic media have truly had a golden October in terms of advertising investments.
"Gold for electronic media" is Goldbach Media's headline, because electronic media have truly had a golden October. As the Goldbach Electronic Media Index (GEMI) shows, advertising investment in electronic media increased by 10 points to 342 points. Electronic media thus grew at a clearly disproportionate rate, as all media together only recorded an increase of 2 points from 173 to 175 points. Television proved to be the absolute winner among the electronic media. It gained 7 index points to 344 points, closely followed in terms of growth rate by the new advertising medium Adscreen, which grew by 6 index points to 214 points.
Advertising investment in the Internet medium also increased - by 4 points to a final score of 236 points. Teletext again suffered a drop in investment, losing 4 points as in the previous month to close at 140 points.
The GEMI is based on the data published by Media Focus for advertising investments in Switzerland and the advertising expenditure statistics of Wemf for Adscreen with Index 100 in December 2004.
Advertising investment in the Internet medium also increased - by 4 points to a final score of 236 points. Teletext again suffered a drop in investment, losing 4 points as in the previous month to close at 140 points.
The GEMI is based on the data published by Media Focus for advertising investments in Switzerland and the advertising expenditure statistics of Wemf for Adscreen with Index 100 in December 2004.
