Südostschweiz Media Group counters in Bündnerland
The Südostschweiz Presse could not simply sit back and accept the Bündner Anzeiger’s head-on attack on the free newspaper market. Starting Tuesday, it will counter with a revamped strategy and a massive expansion of the Bündner Woche.
Südostschweiz Presse could not simply let the frontal attack by the Bündner Anzeiger in the free newspaper market sit on its head. As of Tuesday, it is countering with a revised concept and a massive expansion of the Bündner Woche, which is also distributed in the Engadin under the name Engadiner Wochenzeitung with a circulation of 18,500 copies. The total circulation amounts to 75,000 copies and is thus 5,000 copies higher than that of its competitor (see ). Südostschweiz Publicitas Chur announced on Monday that Graubünden's largest weekly newspaper would thus reach 85 percent of households in the canton of Graubünden. Bündner Woche will now also be distributed in Prättigau, Davos, Arosa, Surselva as far as Trun and Central Grisons as far as Savognin.
In addition to the increase in circulation and the adjustment of the distribution area, changes were also made to the content. The Bündner Woche and the Engadiner Wochenzeitung merged at the beginning of the month and are now managed in a shell system. Two editorial teams are responsible for the respective regional sections, while supra-regional news, advice, PR articles and advertisements appear in both titles.
Südostschweiz is also being aggressive with advertising prices. Despite the increase in circulation, advertising prices remain unchanged or will be lower. Color prices, for example, will be reduced by 25 percent.
In addition to the increase in circulation and the adjustment of the distribution area, changes were also made to the content. The Bündner Woche and the Engadiner Wochenzeitung merged at the beginning of the month and are now managed in a shell system. Two editorial teams are responsible for the respective regional sections, while supra-regional news, advice, PR articles and advertisements appear in both titles.
Südostschweiz is also being aggressive with advertising prices. Despite the increase in circulation, advertising prices remain unchanged or will be lower. Color prices, for example, will be reduced by 25 percent.
