Investment in online advertising continues
For the month of October, the Web2com Index of online advertising investment reached its highest level since 2001. The index rose by 1.5 points to 138.5 points—but no longer shows the same high growth rates as in the previous two months.
For the month of October, the Web2com index of advertising investments in online advertising shows the highest value since 2001. The index has thus risen by 1.5 points to 138.5 points - but no longer shows the same high growth rates as in the two previous months (see ).
The upward trend in online advertising is continuing and the mood remains positive. Looking at the European environment. This seems to confirm the trend. According to the October report from Nielsen/Netratings, the strongest growth rate for online advertising was achieved in Germany in October. The Internet advertising medium increased by 57.7 percent to 453.2 million euros. The situation is similar in Austria, where online advertising grew by 64.6% in October according to the Focus advertising report.
The Web2com Index is based on monthly surveys of investments in commercial advertising on national and international online platforms. It is therefore intended to show how internet advertising is developing in Switzerland.
The upward trend in online advertising is continuing and the mood remains positive. Looking at the European environment. This seems to confirm the trend. According to the October report from Nielsen/Netratings, the strongest growth rate for online advertising was achieved in Germany in October. The Internet advertising medium increased by 57.7 percent to 453.2 million euros. The situation is similar in Austria, where online advertising grew by 64.6% in October according to the Focus advertising report.
The Web2com Index is based on monthly surveys of investments in commercial advertising on national and international online platforms. It is therefore intended to show how internet advertising is developing in Switzerland.
