Unbroken high advertising frequency
Advertising Market According to Mediafocus, October confirmed the trend of the record-breaking advertising year of 2006 with a 7.9 percent increase.
Advertising market I According to Mediafocus, October confirmed the trend of the record advertising year 06 with an increase of 7.9%. TV advertising (+23.8%) and the daily press (+20%) benefited the most. Teletext (-33.4%), cinema (-26.4%) and consumer magazines (-14.7%) remained well down on the previous year. The markets of vehicles and finance (each over +20%), personal care/cosmetics (over +28 %), energy (around +50%) and cleaning (over 96 %) made significant gains. Clothing (-24%) and tobacco products (-67%) were weaker. Retail, consumer goods and automotive dominated the top 30 advertising clients.electronic in the plus advertising market II
The electronic media had a golden October. As the Goldbach Electronic Media Index (GEMI) shows, advertising investment in the electronic media led to an increase of 10 points to 342 points. Electronic media thus clearly grew disproportionately, as all media together only showed an increase of 2 points from 173 to 175 points. Television proved to be the absolute winner among the electronic media. It gained 7 index points to 344 points, closely followed in terms of growth rate by the new advertising medium Adscreen, which grew by 6 index points to 214 points.
Advertising investment in the Internet medium also increased - by 4 points to a final level of 236 points. Teletext again suffered a decline in investment, losing 4 points as in the previous month to close at 140 points.
The electronic media had a golden October. As the Goldbach Electronic Media Index (GEMI) shows, advertising investment in the electronic media led to an increase of 10 points to 342 points. Electronic media thus clearly grew disproportionately, as all media together only showed an increase of 2 points from 173 to 175 points. Television proved to be the absolute winner among the electronic media. It gained 7 index points to 344 points, closely followed in terms of growth rate by the new advertising medium Adscreen, which grew by 6 index points to 214 points.
Advertising investment in the Internet medium also increased - by 4 points to a final level of 236 points. Teletext again suffered a decline in investment, losing 4 points as in the previous month to close at 140 points.
