By the Way Studio Secures Mike Baur as a Strategic Investor

By the Way Studio, one of the leading communications and event agencies in French-speaking Switzerland, is gaining a high-profile addition in Mike Baur. The entrepreneur, known for over 80 investments in Europe and the U.S., is joining the Fribourg-based agency as a partner and strategic investor. Together with founder and president Pete Mager and CEO Marc Mauron, he aims to drive the agency’s expansion beyond cantonal and national borders.

The recent move to MediaParc has strengthened the agency’s ties to the media and opened up new synergies. In addition, the agency demonstrates foresight and innovative strength with its artificial intelligence innovation unit, AIAIAI. With Mike Baur joining the team, By the Way Studio now has additional momentum to further expand its leading market position.

«By the Way Studio has built an impressive track record. Thanks to the expertise and passion of Pete Mager and Marc Mauron, I see enormous potential to lead the agency into new markets without losing sight of its regional roots. My goal is to open up national opportunities, drive innovation, and leverage my network to support By the Way Studio’s growth in a sustainable way.» – Mike Baur, strategic investor at bytheway.studio

«Following our move to MediaParc and the launch of our AI unit, Mike’s arrival marks a strategic turning point for our agency. His vision and expertise open up entirely new possibilities. We look forward to working together to take By the Way Studio to the next level and further expand our leadership position.» – Pete Mager, President and Founder of bytheway.studio.

By the Way Studio, headquartered in Freiburg with branches in Thun and Sion, is a leading communications and events agency. With creativity, expertise, and innovative technologies, it helps its clients successfully achieve their communications goals.