Uniplan Switzerland with new dual leadership: Manuel Frei becomes Managing Director Client Services & Creation

Uniplan is looking for strategic reinforcement in Switzerland: Manuel Frei is taking over the management of the Basel office as Managing Director Client Services & Creation together with Kristijan Duspara. Born in Switzerland, he has over two decades of experience in brand strategy, creative direction and design and has worked for global brands such as Moncler, Swarovski, Bally, BMW and the Selfridges Group.

Most recently, as Executive Creative Director at The Game Group, he was jointly responsible for the creative and strategic direction of BMW. Prior to that, as Vice President Brand & Artistic Director at Piëch Automotive, he shaped the development of a new luxury car brand.

"Manuel Frei is an outstanding brand strategist and visionary in creative brand management," says Christian Zimmermann, Global CEO of the Uniplan Group. "With his in-depth expertise in the luxury segment and his many years of experience in leading multidisciplinary teams, he will take our location in Basel to the next level. He will open up exciting new business areas for us, particularly in the premium and luxury brands segment."

His vision: to design brands as comprehensive worlds of experience that arouse emotions and reflect the essence of a brand. "The opportunity to develop innovative brand and experience concepts with a versatile team - from live communication to hybrid and purely digital formats - opens up exciting prospects," says Manuel Frei.

With the new management and an expanded strategic focus, Uniplan will increasingly target clients from the premium and luxury segment in future. The combination of strategic consulting, creative excellence and digital innovation should further strengthen the Basel location as a global hub for brand experiences.