Live Lab celebrates its 10th anniversary
The Zurich-based agency Live Lab is turning ten and is celebrating its anniversary with a campaign and an event this summer. The focus is on a creative presentation exploring the importance of live communication.
Since it was founded in 2015, Live Lab has specialized in live communication and stages events that bring brands to life. For its anniversary, the agency is focusing on a campaign that emphasizes the value of personal encounters - packaged in a fictional confrontation between proponents of live experiences and an imaginary adversary "Dr. Evil" and his followers. Thus, "Mr. Generic", "Lady Void", "Captain Boring", "Empress of Ice" and "Procrastinator" stand for communication weaknesses such as interchangeable concepts, banality and boring content.
The highlight will be an anniversary party in the summer, which will bring the diversity of live communication to life with interactive elements and productions. "As well as a celebration, this anniversary is also a statement," explains Live Lab co-founder Maximilian Souchay. "We want to show why live communication is indispensable - especially at a time when generic content often gains the upper hand."
The event is not only open to invited guests, but also to the public. Further information is available at Livelab.com/liveisglorious.
