NOSE becomes SWISS's new brand and design agency

As part of SWISS's repositioning as a Swiss airline where guests feel at home, the airline has secured the services of the NOSE agency as its partner for corporate design and corporate identity. NOSE came out on top after competing with four major design and branding agencies. In choosing NOSE, SWISS placed particular emphasis on the comprehensive local support provided by a partner rooted in the Swiss design tradition and with international experience. With its repositioning, Swiss is now returning to its roots as a Swiss airline. "The desired repositioning of SWISS as a Swiss airline that makes guests feel at home can already be seen in the new advertising campaign by Jung von Matt," Günter Bader, Head of Consulting at NOSE, told Werbewoche. "We have already provided advice on corporate identity for the entire new campaign." The result shows that it is not a question of redeveloping the corporate identity (for the Jung von Matt commercial, see
Swissness gives you wings
). On the contrary. Existing elements are to be retained, but reinterpreted. The tasks for NOSE now involve redesigning all media. The spectrum is broad, with almost all NOSE units involved in the multifaceted project.  
"It's about the entire SWISS customer experience chain," Bader continues. "From the ticket counter and check-in to the baggage tag and the new SWISS lounge in Geneva, the new positioning should be visible and tangible." The first results will be seen above the line and at the airports from early 2007.Kathrin Fischer