Last but not least: Which search engine helps against boredom?
Researchers from Swansea University in Wales and Erlangen in Germany have taken a close look at information platforms and have come to some shocking conclusions: People who only search out of boredom are left out in the cold! The scientists see a need for optimization...
Search engines are suitable for users who are looking for things like stores, travel destinations or other specific information. But if you want to fight boredom with the help of a search engine, you're out of luck. According to the study, the problem is that such people search in order to achieve a certain mood. However, search engines do not recognize what bored users really want. "Online information systems would be better if they helped people to have fun instead of just giving the right answers," study leader Max Wilson told the industry service Pressetext. This shortcoming must be remedied as quickly as possible. After all, the aim is to win over bored users - of whom there are more and more thanks to the ubiquitous availability of the Internet - as customers.
