USA: Google's radio advertising about to be launched?
The timing of Google's entry into radio advertising is currently a hot topic of discussion on industry blogs. The beta version of Google Radio Ads is reportedly set to launch shortly and is expected to debut in the U.S. later this year.
The timing of Google's launch in radio advertising is currently being hotly debated in industry blogs. It is said that the beta version of Google's Radio Ads is about to be launched and will start in the USA this year. This is not surprising, as a year has already passed since the acquisition of the radio advertising company dMarc Broadcasting (see ). It has been announced that over 500 radio stations are already connected to the Google platform, and 4,200 have already been targeted. Ultimately, however, the aim is to reach over 5,000 stations. Google is currently in the process of presenting its solution to advertisers in the USA. The advantage of the solution via Google is the complete automation.
