TBWA builds rosy times for Sony Playstation
Just in time for the Christmas shopping season, Sony is bringing a pink PlayStation 2 to stores. Of course, this is especially exciting for young female gamers. Now there’s a game console that matches their outfits and vanity tables.
Sony is launching a pink Playstation 2 in stores just in time for the Christmas season. Naturally, young female gamers will be particularly pleased. A games console is now available to match their outfit and make-up table. TBWA Zurich was commissioned to create an ad with two different messages especially for the Swiss market. On the one hand, a young female target group is to be addressed who will buy the Pink PS2 themselves. On the other hand, it was positioned as an ideal gift idea for parents, grandparents and godparents. The result is an idea that is as simple as it is convincing: traces of pink paint on a Persian carpet suggest that the kids used to give their Playstation a pink outfit using a spray can.
