Radio Basilisk, Basel 1 and Regenbogen join forces
The three radio stations—Basilisk, Basel 1, and the southwestern German station Radio Regenbogen—are joining forces. On January 1, 2007, a new company called Radio Vision will take over advertising sales for all three stations.
The three radio stations Basilisk and Basel 1 as well as the southwest German station Radio Regenbogen are joining forces and founding a joint sales company. The new company, named Radio Vision, will take over sales for all three stations from January 1, 2007. The aim of the merger is to strengthen radio as a medium in the competition between the various media in the Basel market, the three stations announced on Wednesday. In future, advertising customers will be able to reach up to 200,000 listeners in the Basel area via one contact partner. However, the cooperation between the three stations will be limited to sales, and journalistic competition and program diversity in the Basel radio market will be maintained.
RPB Radio Pool Basel, the former sales organization of Radio Basel 1 and Radio Regenbogen, will be renamed Radio Vision. Tamedia holds 50 percent of the new company, National-Zeitung and Basler Nachrichten 33 percent and Radio Regenbogen Hörfunk 17 percent. Silvana Imperiali, previously CEO of Radio Basel 1 Werbe AG and RPB Radio Pool Basel, will become Managing Director of the company.
As part of the merger of the sales organizations, around three jobs will be cut at Medag and Radio Basel 1 Werbe AG. Other jobs within National-Zeitung and Basler Nachrichten AG will be sought for the employees affected. The agreed cooperation must be approved by the Competition Commission.
RPB Radio Pool Basel, the former sales organization of Radio Basel 1 and Radio Regenbogen, will be renamed Radio Vision. Tamedia holds 50 percent of the new company, National-Zeitung and Basler Nachrichten 33 percent and Radio Regenbogen Hörfunk 17 percent. Silvana Imperiali, previously CEO of Radio Basel 1 Werbe AG and RPB Radio Pool Basel, will become Managing Director of the company.
As part of the merger of the sales organizations, around three jobs will be cut at Medag and Radio Basel 1 Werbe AG. Other jobs within National-Zeitung and Basler Nachrichten AG will be sought for the employees affected. The agreed cooperation must be approved by the Competition Commission.
