AY&R Launches Global Campaign Against Child Labor
The creative team at Advico Young & Rubicam is supporting the International Labor Organization (ILO) in the fight against child labor. On behalf of the Geneva-based UN agency, the Zurich-based agency has developed posters and advertisements.
The creatives at Advico Young & Rubicam are supporting the International Labor Organization (ILO) in the fight against child labour. The Zurich-based agency has developed posters and advertisements on behalf of the Geneva-based UN organization. The advertising material dramatizes the ILO's goal: to eliminate the worst forms of child labour worldwide over the next ten years. The campaign will be launched at the end of November with posters in the Paris metro and advertisements in French daily newspapers. Right in the middle of the pre-Christmas period, when numerous aid organizations are already trying to appeal to people with stereotypical images of children in need. "That's why our campaign is different," says Urs Schrepfer, Creative Director of Advico Young & Rubicam. The campaign aims to make as many people as possible aware of the ILO's projects so that in ten years' time at least the worst forms of child labor will be a thing of the past.
