The mobile news service has been launched
On Thursday, Swisscom Mobile, in collaboration with Swiss Television and the French-Swiss broadcaster TSR, is launching a special edition of the Tagesschau news program designed specifically for cell phones. So far, only Swisscom Mobile customers with UMTS- or EDGE-enabled cell phones can access the 100-second program, which is updated hourly.
On Thursday, Swisscom Mobile, in cooperation with Swiss Television and TSR (French-speaking Switzerland), is launching the Tagesschau, a special news program for cell phones. Until now, only Swisscom Mobile customers with UMTS or EDGE-enabled cell phones have been able to access the 100-second program, which is updated every hour. The news program in cell phone format covers all important reports and weather forecasts. It is updated every hour Monday to Friday from 07.00 in the morning, Saturday, Sunday and on public holidays from 08.00 until 23.00 in the evening. The programs on Swiss television are presented by the well-known daily news presenters Katja Stauber, Cornelia Bösch and Franz Fischlin. At TSR (French-speaking Switzerland), Pierre Smets and Cédrine Vergain are also well-known presenters in front of the camera.
High quality standardsWith "SF Tagesschau 100 seconds" and "TSR Le Journal 100 secondes", two of Switzerland's most-watched programs are available for cell phones. Swisscom Mobile CEO Adrian Bult: "The proven Tagesschau concepts have been specially adapted for cell phones in terms of content and images. This means that our customers can find out about world events in 100 seconds at any time." SF editor-in-chief Ueli Haldimann also likes the new feature: "Despite the adjustments, the SF Tagesschau 100 seconds meets our high quality standards."
Free until the end of JanuaryUntil January 31, 2007, the Tagesschau in 100 seconds can be tested free of charge for 30 days with a subscription. After that, a subscription with unlimited access costs CHF 9 per month. Alternatively, a single program costs one franc each. To receive the programs, Swisscom Mobile customers need a UMTS or EDGE-capable cell phone. With SMS alerts, you can also receive the most important headlines from "SF Tagesschau 100 seconds" and "TSR Le Journal 100 secondes" every day at 5 p.m. free of charge.
High quality standardsWith "SF Tagesschau 100 seconds" and "TSR Le Journal 100 secondes", two of Switzerland's most-watched programs are available for cell phones. Swisscom Mobile CEO Adrian Bult: "The proven Tagesschau concepts have been specially adapted for cell phones in terms of content and images. This means that our customers can find out about world events in 100 seconds at any time." SF editor-in-chief Ueli Haldimann also likes the new feature: "Despite the adjustments, the SF Tagesschau 100 seconds meets our high quality standards."
Free until the end of JanuaryUntil January 31, 2007, the Tagesschau in 100 seconds can be tested free of charge for 30 days with a subscription. After that, a subscription with unlimited access costs CHF 9 per month. Alternatively, a single program costs one franc each. To receive the programs, Swisscom Mobile customers need a UMTS or EDGE-capable cell phone. With SMS alerts, you can also receive the most important headlines from "SF Tagesschau 100 seconds" and "TSR Le Journal 100 secondes" every day at 5 p.m. free of charge.
