Brinkertlück and Arosa Lenzerheide celebrate the longest happy hour
With its current campaign, «Two for One: Arosa Lenzerheide,» the ski resort is effectively highlighting that visitors can experience two ski resorts with just one ticket. Brinkertlück is responsible for the campaign’s execution.
The largest contiguous ski area in Graubünden extends over two sides of the mountain and therefore always offers a sunny side as well as 225 slopes with guaranteed snow. With a family-friendly section on the Arosa side and an action-packed section in Lenzerheide, there is something for everyone. These and more USPs were creatively implemented using several messages in the "Two for one" campaign through a headline campaign on OOH, DOOH and all social media channels, showing why Arosa Lenzerheide is the perfect pairing.
"Ticket2Go" campaign sends St. Gallen onto the boards
One of the OOH advertising materials had a special surprise in store. To support winter sports enthusiasts in the January slump, Arosa Lenzerheide also launched the most spontaneous free promotion in Switzerland. At 6 a.m. sharp on January 17, 2025, day ski passes were stuck on an OOH poster next to the train station in St. Gallen, which could be removed and used immediately. This immediately caused a small rush, as over 60 enthusiastic winter sports fans were already waiting before sunrise to get their hands on one of the coveted day tickets.
"The 'Ticket2Go' campaign was our response to the January slump - a moment of joy for winter sports fans that shows how Arosa Lenzerheide is always breaking new ground to make winter a tangible experience," says Reto Wyss, Head of Marketing at Arosa Lenzerheide.
The day ticket not only gave the recipients a day of skiing fun in Arosa Lenzerheide, but also a comfortable journey by train from Chur. The tickets were sold out within a very short time.
Conception and implementation: Brinkertlück Switzerland. Casevideo Ticket2Go: Yoveo | Team Farner.
