Mindshare wins DACH media account from Smyths Toys
Mindshare is Smyths Toys' new media agency and will now manage the toy retailer's media business in Germany, Austria, and Switzerland. Mindshare prevailed in a multi-stage pitch against, among others, the previous account holder.
With a total turnover of 2.49 billion euros, Smyths Toys is one of Europe's leading toy retailers. Headquartered in Galway, Ireland, the Group operates more than 200 stores in Europe, including over 100 in Germany, Austria and the UK alone.
Switzerland. The mandate includes strategic media planning and execution for Smyths Toys and its partner brands in the DACH region. The most important goal of the collaboration is to strengthen brand awareness and sales, particularly in the highly competitive market for children's toys.
Data-driven solutions
The Mindshare team, led by Managing Director Client Service Florian Reinartz, won the pitch with a concept that focuses primarily on data-driven solutions, according to the agency. By specifically addressing new growth target groups and using effective advertising touchpoints, the Smyths Toys brand is to be made even more visible to consumers.
