Metaloop develops brand identity for new health insurance association "Prio.swiss"
The Valais-based agency Metaloop has developed a comprehensive branding strategy for «Prio.swiss,» the newly founded industry association of health insurers, which has been active since January 1, 2025.
Metaloop worked closely with industry representatives to develop a new brand name and a consistent visual identity. To date, the project has included the development of a strong logo, the definition of a suitable color scheme and the creation of the screen design for the digital presence.
The name and visual identity reflect the association's central mission and priority: a shared commitment to a high-quality and sustainably financed healthcare system in Switzerland. The pragmatic approach and close dialog with stakeholders made it possible to create a convincing and industry-oriented solution. The new image gives the association a strong and contemporary presence.
Responsible at Metaloop: Jonas Hauser (concept and consulting), Rachel Pfaffen (art direction). Responsible at Prio.swiss: Beni Meyer, Lisa Flückiger. (Prio.swiss project group) Adrian Kay (Head of Communication Prio.swiss).
