Last but not least: Maxomedia is looking for the super cookie
«Under the slogans »Original homemade« and »Baked with love,” the Bern-based creative agency Maxomedia is giving away a different Christmas cookie every day until the end of December 2006 as a high-calorie thank-you gift.
"Original homemade" and "baked with love", the Bernese creative agency Maxomedia is giving away a different Christmas biscuit every day until the end of December 2006 as a calorie-rich thank-you gift. The whole thing arrived at the editorial office of Werbewoche in snappy American packaging as "Maxo Deluxe - 31 very fine varieties". Together with a small booklet in which one learns that each individual employee is responsible for one of the cookie creations. Over-sugaring or not: the cookies (almost) all have imaginative names: Ladies' Man, Ragamuffin, Ritalin, Tinnitus or Hugo. Contrary to the rather disturbing descriptions of some Guetzli creations - one is even said to contain testosterone! -, it smells from the package just as the nutritional table promises: totally like Christmas.
Maxomedia is also proving that cookies are a great way to get people to switch from offline media to the web: Meanwhile, a competition is running on the Maxomedia website in which the public alone decides which of the "Maxo Deluxe" creations will make it to the Super Cookie. Those who are still tempted after the vote to prove their skills in - no, where do you think! - can win a keyboard vacuum cleaner to free their keyboard from the Guetzli crumbs.
Maxomedia is also proving that cookies are a great way to get people to switch from offline media to the web: Meanwhile, a competition is running on the Maxomedia website in which the public alone decides which of the "Maxo Deluxe" creations will make it to the Super Cookie. Those who are still tempted after the vote to prove their skills in - no, where do you think! - can win a keyboard vacuum cleaner to free their keyboard from the Guetzli crumbs.
