Physixe brings immersive campaigns and FOOH to Vienna
A new DOOH advertising space for Austria: At the Vienna-based agency Physixe, advertisers can now showcase their CGI and mixed-reality videos not only online but also offline on the 130 m² LED advertising screens at Millennium City.
This is made possible by an exclusive partnership with the DOOH (Digital Out of Home) marketer XXL-Media. As a result, Physixe customers receive a package that not only includes the production of CGI and mixed reality content, but also its placement in the offline world and FOOH (Fake Out Of Home) campaigns - directly at one of the most frequented locations in Vienna with 300,000 visual contacts in one week.
Physixe is making possible for the first time in Vienna what has long been a hit on 3D advertising spaces in global metropolises such as New York. While the use of such surfaces in public spaces is not feasible in Austria due to traffic safety regulations, the cooperation with XXL-Media opens up a new dimension: immersive animations that are specially adapted to the huge LED screens of the Millennium City. These screens make it possible to display advertising content with 3D effects.
