TBS creates a striking appearance for the Beka Group
With its new brand identity, the Beka Group wanted to convey its vision and promise: «We turn potential into performance.» The website developed by TBS effectively communicates the values and expanded services of this boutique management consulting firm.
The Beka Group is a management consultancy for innovative and sustainable business development and sophisticated financing solutions. The content and service offering of the consultancy was to be further developed and the positioning was to be expressed more strongly in the new digital presence. TBS was awarded the mandate, the website into a contemporary design and an appealing UX that meets the latest standards.
The content has been restructured, reduced and sharpened. The new website gets to the heart of the Beka Group's services and conveys its holistic approach, while at the same time the new site is much more intuitive to navigate.
In the design, existing elements are further developed and interpreted in a contemporary way through a bolder use of typography, white space and colors. Newly developed design elements translate the positioning in a communicative and formally appealing way. In addition, the color spectrum was expanded and contemporary icons and illustrations were designed. The logo has been modernized and animated structures are now used as a unifying stylistic device.
In keeping with the new look, TBS also used a fresh photographic style for the portraits of the consultants. Overall, the website appears more spacious and lighter, tidier and more striking. This makes the Beka Group and its areas of activity an emotional experience.
The website is based on WordPress and was realized with a proven programming partner. This also significantly simplified operation and content maintenance and added new functionalities. At the same time, the process was streamlined.
