How Casinos Austria is using DOOH innovatively for the new year
Testing your luck for the New Year with an interactive slot machine: That was Casinos Austria’s first special campaign in the DOOH sector.
Casinos Austria and Goldbach Austria attracted attention at the turn of the year with an innovative digital out-of-home (DOOH) campaign. From December 14 to 31, 2024, three animated commercials wishing people luck, love or health for the New Year were played out on DOOH screens across Austria in the Goldbach Austria network.
The highlight of the campaign: an interactive slot machine that was developed based on an idea by and with Wien Nord Serviceplan. Passers-by had the opportunity to find out their personal New Year's luck on the ÖBB advertising screens in Vienna's main and Westbahnhof stations. With just one touch of the screen, the digital slot machine started and a random generator played out lucky wishes for the New Year. The campaign was Casinos Austria's first special implementation in the DOOH sector.
Client: Casinos Austria / Pia Pichler, Raffaela Rotter. Media agency: Dentsu Austria / Simon Lanik, Tamara Kager. Creative agency: Wien Nord Serviceplan / Teresa Marterbauer, Marlene Laimgruber. Media marketing/services: Goldbach Austria / Marcus Zinn, Evelyn Dachs. Media owner: ÖBB Werbung / Michael Vokurka, Raffael Greger.
