Freche Freunde relies on mobile advertising space from Working Bicycle
To boost its brand awareness, the organic brand Freche Freunde is using Working Bicycle’s sustainable advertising spaces. A targeted strategy and optimized design are intended to make the message visible in downtown Zurich.
The organic products from Freche Freunde are designed to bring the youngest members of society into contact with high-quality food in a playful way. Freche Freunde also attaches great importance to sustainability and social responsibility. In line with this, Freche Freunde is cooperating with Working Bicycle, a provider of sustainable advertising space, to increase awareness of its products in a campaign.
In order to reach the target group directly in city life, the eye-catching advertising spaces are increasingly being used in highly frequented areas of Zurich city center. This is made possible by a geo-targeting system that specifically controls the campaign. "Thanks to Working Bicycle, our message is right at the heart of city life - eye-catching, charming and exactly where it reaches our target group," explain Karin Erni and Lisa Sekan, who are responsible for the Freche Freunde communication strategy.
The design of the moving boxes was developed by the agency Inhalt & Form and analyzed and optimized in advance using Intervista's predictive eye-tracking method. The aim was to draw attention to the essentials in the often hectic urban environment. To achieve this, the number of visual elements was reduced and their display enlarged.
Responsible at HeroKarin Erni (Marketing Manager); Lisa Sekan (Brand Manager). Responsible at Working BicycleLuca Tschudi (co-founder). Responsible agencyContent and form communication agency.
