Yahoo restructures its advertising business
Susan Decker, Yahoo's chief financial officer, will now head the advertising division. She is also being positioned within the company as a potential CEO. Decker thus has the best chance of succeeding current CEO Terry Semel.
Susan Decker, Yahoo CFO, will be the new head of the advertising division. She is also being positioned within the company as a potential boss. Decker has the best chance of succeeding current CEO Terry Semel, reports the Financial Times. According to rumors, Semel will step down in March.
Since the drastic reduction in profits as a result of the weakening advertising business (see
), the Internet giant is systematically realigning itself. The media, communications and other product groups are being combined into a second division. The restructuring has already had its first consequences: According to Yahoo, COO Daniel Rosensweig will leave the company in March, together with Lloyd Braun, the head of the media division. Rosensweig was previously seen as a possible successor to CEO Terry Semel alongside Decker. Although in an internal document a Yahoo manager called for around 20 percent of the 10,000 jobs worldwide to be cut, Yahoo is not officially planning any redundancies.
Since the drastic reduction in profits as a result of the weakening advertising business (see
), the Internet giant is systematically realigning itself. The media, communications and other product groups are being combined into a second division. The restructuring has already had its first consequences: According to Yahoo, COO Daniel Rosensweig will leave the company in March, together with Lloyd Braun, the head of the media division. Rosensweig was previously seen as a possible successor to CEO Terry Semel alongside Decker. Although in an internal document a Yahoo manager called for around 20 percent of the 10,000 jobs worldwide to be cut, Yahoo is not officially planning any redundancies.
