A new brand manager for Jägermeister
Dougal McGeorge will take on the role of Senior Vice President of Global Brand Marketing at Mast-Jägermeister SE effective March 1. He succeeds Wolfgang Moeller, who has left the company after more than twelve years.
As a drinks and spirits expert, McGeorge is very familiar with the industry. The New Zealander has already held senior marketing positions in more than seven countries. He held various management positions at Heineken before expanding the global Scotch whisky portfolio as Vice President Global Brands Director at Diageo and diversifying Diageo's range on the market as Chief Marketing & Innovation Officer for the Korean national company.
Strategic brand management of the core brand
As global Chief Marketing Officer, he then managed the further development of Penfold wines at TWE (Treasury Wine Estates). Before joining Mast-Jägermeister SE, he worked for several years as a management consultant at the Austrian digital agency Loop Media.
At Mast-Jägermeister, McGeorge will be responsible for the global marketing organization and strategic brand management of the core Jägermeister brand and will report directly to Volke. The focus will be on further developing the global brand strategy and translating it into unique and innovative brand experiences in close cooperation with the markets.
