Luginbühl manages DAB projects for Ringier

Bendicht Luginbühl, former program director of DRS 3 and Virus and current management consultant, is turning to the private radio business. He is in charge of the two DAB projects "Cash Classics" and "Chartradio" for Ringier, as reported by Radiomagazin. "Ringier has submitted license applications to Bakom for the two DAB special-interest stations that I am in charge of as project manager," says Luginbühl. As Ringier had no experience in the radio sector, it looked for a professional, says Hans Jürg Deutsch, responsible for DAB projects at Ringier, explaining why Luginbühl was brought in. "Cash Classics" is conceived as a classical music radio station with business information, while "Chartradio" could one day feature international charts. Deutsch is realistic about the chances of the two applications: "The competition is fierce, but our intention is clear: if we receive licenses, we will implement the projects."