223,000 readers read 20 minutes
The first readership figures are now available: In the first six months after its launch, the free newspaper 20 minutes gained 223,000 readers in French-speaking Switzerland.
The French-language free newspaper 20 minutes has published its readership figures. In the first six months after its launch, it gained 223,000 readers in French-speaking Switzerland. This is the result of an initial analysis of readership figures by Wemf AG für Medienwerbeforschung. According to this special study, an average of 223,000 French-speaking Swiss read 20 minutes during the survey period from April 3 to September 24, 2006, with an average paid circulation of 109,000 copies. Competition stimulates business The figures show that 20 minutes has succeeded in anchoring the new press title in the newspaper market of French-speaking Switzerland within a short space of time. With a value of 2.0 readers per copy, the free newspaper in French-speaking Switzerland reaches more than twice as many readers per copy as the Swiss-German edition of 20 Minuten six months after its launch.
Since the launch of 20 minutes on March 8, 2006, print circulation has risen steadily from an initial 120,000 copies to 150,000 today. At the same time, the proportion of newspapers sold has risen from 80 to over 95 percent. 20 minutes also reaches an above-average young readership. 44 percent of readers are between the ages of 14 and 34.
20 minutes is in direct competition with Le Matin Bleu. The free newspaper from Edipresse was launched four months before 20 minutes. According to Wemf, the Edipresse newspaper had around 247,000 readers in mid-November (see
Successful vertical take-off
). Expansion plans In mid-November, Tamedia announced its intention to expand with 20 minutes (see
). At the beginning of 2007, a national edition will cover the whole of French-speaking Switzerland. With the 90,000 copies planned for this, the total circulation of the commuter newspaper in French-speaking Switzerland will rise to around 240,000 copies in 2007.
Since the launch of 20 minutes on March 8, 2006, print circulation has risen steadily from an initial 120,000 copies to 150,000 today. At the same time, the proportion of newspapers sold has risen from 80 to over 95 percent. 20 minutes also reaches an above-average young readership. 44 percent of readers are between the ages of 14 and 34.
20 minutes is in direct competition with Le Matin Bleu. The free newspaper from Edipresse was launched four months before 20 minutes. According to Wemf, the Edipresse newspaper had around 247,000 readers in mid-November (see
Successful vertical take-off
). Expansion plans In mid-November, Tamedia announced its intention to expand with 20 minutes (see
). At the beginning of 2007, a national edition will cover the whole of French-speaking Switzerland. With the 90,000 copies planned for this, the total circulation of the commuter newspaper in French-speaking Switzerland will rise to around 240,000 copies in 2007.
